01Law firm
Accelerating legal client intake
When the slowest step in the firm was the one nobody owned
01
The challenge
Manual conflict checks delayed new client intake by several days, causing the firm to lose time-sensitive work.
The firm was not short of demand. It was short of a way to say yes quickly, and the clients most worth having were the least willing to wait.
02
The diagnosis
The delay was not caused by the checking itself. It was caused by the search: matter history sat across systems and inboxes, so every check began by reconstructing what the firm already knew.
Because the work was invisible and shared between people, no single person owned the queue. Nothing was late in anyone's view, and the days accumulated anyway.
03
The decision
Make the firm's own history searchable first, and only then consider automation. The constraint was retrieval, not judgement.
Deliberately left in place: partners keep the final conflict decision. Speeding up the search is a workflow change; delegating the call would have been a risk change, and the firm was not being asked to take one.
04
The delivery
Built a searchable matter database covering historic and active work, with AI-assisted conflict search surfacing candidate matches and the reasoning behind each one.
Partners review a shortlist rather than a blank search box. Every check is logged, so the queue is now visible and the turnaround measurable.
05
The outcomes
- Conflict checks, down from 2–3 days
4h
Conflict checks, down from 2–3 days
- Estimated additional annual billings
$310K
Estimated additional annual billings
- Intake delays on time-sensitive work
0
Intake delays on time-sensitive work
- Reduced conflict checks from 2–3 days to under 4 hours
- Eliminated intake delays that had previously caused lost opportunities
- Firm estimated approximately $310K in additional annual billings
06
Key learnings
The bottleneck was retrieval, not decision-making. Automating the decision would have introduced risk without touching the actual constraint.
Work that no one owns is work no one measures. Making the queue visible was as valuable as making it faster.
Related work
Where it starts
Your business is not this one. That's the point.
If the shape of this story feels familiar, a conversation is the cheapest way to find out whether the same read would help you. Nothing to prepare.