02Selected work

Selected work

A collection of transformation stories exploring how better decisions, technology and operational thinking create measurable business impact.

03 stories · read in order or pick one

SPECS INSCARCE TECHSTUCKJUDGMENT / QCFULFILLEDDASHED = EXCEPTIONS

01Technical procurement

Unlocking technical sourcing capacity

Customer demand was waiting. Scarce technical capacity was spent on repeatable coordination, so orders could not get through.

Business challenge

A U.S.-facing technical procurement company struggled to convert customer demand into revenue because its team had limited capacity to source, technically validate, and quality-check specialized components manufactured in China. Each new requirement triggered significant supplier coordination, sampling, testing, and exception-handling work.

Approach

Redesigned the operating model to separate technical judgment from repeatable procurement and QC execution, standardized sourcing, sampling and quality workflows, and expanded capacity around the binding constraint.

Outcome

Increased effective technical sourcing capacity and unlocked $100K in incremental ARR that the existing operating model could not support.

Incremental ARR the old model could not support

$100K

Incremental ARR the old model could not support

Binding constraint: spec to qualified supply

1

Binding constraint: spec to qualified supply

New factories added to capture the demand

0

New factories added to capture the demand

CALLS INHOURS LATERLOSTTEXT + INTAKEBOOKED JOBDASHED = TOO LATE

02HVAC services

Recovering missed HVAC calls

Inbound calls were coming in, but missed ones sat for hours — long enough for the homeowner to book a competitor.

Business challenge

Missed inbound calls went unanswered during busy periods and evenings. Staff often called back hours later, by which point the homeowner had already contacted another HVAC company. The owner could see lead volume, not booked jobs.

Approach

Built a lightweight AI-assisted intake and follow-up system: an automatic text after a missed call, plus a phone receptionist limited to intake, qualification, scheduling, and escalation. Every interaction was logged against the eventual booked job.

Outcome

Missed-call follow-up fell from hours to minutes, recovering two to three extra booked service calls a week and an estimated $116K–$154K in additional annualized revenue.

Missed-call follow-up, down from hours

~3 min

Missed-call follow-up, down from hours

Additional booked service calls per week

2–3

Additional booked service calls per week

Estimated additional annualized revenue

$116K+

Estimated additional annualized revenue

INSURER SITESBROCHURESFOLDERSSEARCH INDEXSHORTLISTEXCERPTSNOT RECS

03Insurance brokerage

Accelerating insurer product research

Account managers spent ninety minutes per opportunity hunting insurer documents that already existed, just not in one place.

Business challenge

Account managers preparing commercial insurance quotations searched insurer websites, brochures, policy wordings, underwriting guides, and internal folders to find which insurers covered a given risk. The same research started over for every opportunity.

Approach

Built a searchable internal research tool that indexed publicly available insurer documentation and the brokerage's own non-confidential reference material, returning source documents and excerpts rather than unsupported recommendations.

Outcome

Initial product research fell from about ninety minutes to twenty or thirty minutes per opportunity, recovering account-manager capacity the brokerage was already paying for.

Initial research, down from ~90

30 min

Initial research, down from ~90

Estimated annual recovered AM capacity

S$40K

Estimated annual recovered AM capacity

Unsupported product recommendations generated

0

Unsupported product recommendations generated

Where it starts

Most of these started as a different problem.

Every one of these engagements began with a founder describing a symptom rather than a cause. Forty-five minutes is usually enough to tell the difference.